About the Company.

Factor Notes is a stationery brand based in Kerala, born out of a shared passion for design and stationery by three visionary brothers in November 2019. The company stands out for its thoughtfully designed products, offering a curated selection of art supplies, stationery, organisers, and accessories. Each product is carefully crafted to seamlessly blend functionality with artistic expression, catering to the unique needs of every customer.

At its core, Factor Notes is driven by a commitment to inspire creativity and build a vibrant community of artists and creators. Beyond its products, the brand envisions becoming a global marketplace for unique and innovative goods—a place where beautifully designed items consistently resonate with people everywhere. Currently, the company consists of 20–50 employees. To know more, visit: www.factornotes.com LinkedIn

Job Profile.

• Conduct research to identify engaging, industry-relevant topics and analyse recent trends to ensure alignment with the brand’s strategic objectives.

• Develop and manage a comprehensive social media calendar, outlining optimal posting times, key dates, and socially relevant occasions to maximise engagement.

• Create, shoot, and edit high-quality content for social media platforms, the company website, and promotional materials, maintaining a consistent and professional brand image.

• Leverage expertise in design and editing tools such as Canva, Snapseed, VN, and other software to produce visually compelling and impactful content.

• Ensure the timely creation, publication, and posting of content as per the planned schedule.

• Address customer enquiries promptly and professionally, fostering trust and positive relationships with the audience.

• Actively engage with the online community by responding to comments, initiating meaningful conversations with followers, and collaborating with artists and brand ambassadors.

• Research and incorporate trending hashtags and emerging social media trends to expand content reach and improve engagement.

• Maintain a proactive and approachable presence across all platforms, ensuring consistent and effective communication with the audience.

Product Catalogue.

The company specialises in designing and producing a diverse range of stationery products, with a strong emphasis on hampers and planners. Its product catalogue included study planners, journals, notebooks, and various types of drawing books. During my tenure, the company underwent a strategic shift, expanding into the lifestyle segment by venturing into the bag market. This initiative led to the successful introduction of tote bags, sling bags, and budget-friendly pouches, significantly broadening the product portfolio and enhancing the brand's market presence."

Creative Posts.

This includes all the posts, trends, and strategies implied.

Company Works.

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Featured Posts.

Media Writings.

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Includes all the video content for which I worked as a model.

Includes all the major copies I wrote for various social media purposes.

Other Works.

Driven by my passion for creativity and inspired by my love for stationery products, I undertook the challenge of designing and creating a digital calendar during my MBA exam preparations. Despite the demands of my studies, I dedicated three months to this project, showcasing my commitment, perseverance, and determination to see it through to completion. The experience not only reflects my ability to balance multiple priorities but also my enthusiasm for transforming ideas into tangible outcomes.

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Following is a sample of my writing for a software company regarding their social media and marketing strategies.

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